![]() ![]() Chan Kim Renee Mauborgne and a great selection of related. The six paths framework in formulating blue ocean strategy are (1) Look across alternative industries, (2) Look across strategic groups within industry, (3)Look across buyer groups, (4) Look across complementary product and service offerings, (5)Look across the functional. First published in 2005, it was updated and expanded with fresh content in 2015.īlue Ocean Strategy presents a systematic approach to making the competition irrelevant and capture their own blue oceans. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. The study deals with the blue ocean strategy (BOS) that offers users a framework for making uncontested market space and diverts the outlooks from the existing competition to the creation of. This helps them to move out of red oceans and create blue oceans. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.īased on a study of 150 strategic moves, spanning more than 100 years across 30 industries, the authors, Chan Kim and Renee Mauborgne show that lasting success comes not from battling competitors but from creating “blue oceans” - untapped new market spaces ripe for growth.Įmbraced by organizations and industries worldwide, Blue Ocean Strategy is a global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |